Early this year Google announced that from July 2018, the page speed will be a ranking factor for mobile searches. As it is well understood that the people want to be able to find answers to their questions as fast as possible. Also in studies show that people really care about the speed of a page. Although speed has been used in ranking for some time, that signal was focused on desktop searches.
Page speed will be a ranking factor for mobile searches
The “Speed Update,” will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. It applies the same standard to all pages, regardless of the technology used to build the page. The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content.
Google encourages developers to think broadly about how performance affects a user’s experience of their page and to consider a variety of user experience metrics. Although there is no tool that directly indicates whether a page is affected by this new ranking factor, here are some resources that can be used to evaluate the page speed that will be a ranking factor for mobile searches
- Chrome User Experience Report
- PageSpeed Insights
Chrome User Experience Report
Chrome User Experience Report is a public dataset of key user experience metrics for popular destinations on the web, as experienced by Chrome users under real-world conditions
Lighthouse is an open-source, automated tool for improving the quality of web pages. You can run it against any web page, public or requiring authentication. It has audits for performance, accessibility, progressive web apps, and more.
You can run Lighthouse in Chrome DevTools, from the command line, or as a Node module. You give Lighthouse a URL to audit, it runs a series of audits against the page, and then it generates a report on how well the page did. From there, use the failing audits as indicators on how to improve the page. Each audit has a reference doc explaining why the audit is important, as well as how to fix it.
PageSpeed Insights is a tool that indicates how well a page performs on the Chrome UX Report and suggests performance optimizations
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