White Hat SEO and Black Hat SEO

In this article, we discuss SEO and types of SEO (White Hat SEO and Black Hat SEO). SEO (search engine optimization) is a method of changing the rank of a web page or a website in search engine results using keywords or phrases. Search Engines like Google, Yahoo, Bing, etc. It is an approach of techniques to increase the number of visitors to a website.

Types of SEO

As the colors of the types of search engine optimization suggest, there are stark differences in the approach and long-term results of white hat and black hat search engine optimization. Though both types of SEO have their proponents, most companies/websites with long-term, stable, and sustainable goals will tend to stay away from the dark-colored variety.

White Hat SEO

Definition

White hat SEO utilizes techniques and methods to improve the search engine rankings of a website which don’t run afoul of search engine (mainly Google) guidelines.

Techniques used in White Hat SEO

  • High-quality content development
  • website HTML optimization and restructuring
  • link acquisition campaigns supported by high-quality content and manual research and outreach.

What to Expect

Steady, gradual, but lasting growth in rankings.

Wholesomeness Level

High

Black Hat SEO

Definition

Black Hat SEO exploits weaknesses in the search engine algorithms to obtain high rankings for a website. Such techniques and methods are in direct conflict with search engine guidelines.

Techniques used in Black Hat SEO

  • spam
  • keyword stuffing
  • cloaking
  • hidden text
  • hidden links.

What to Expect

Quick, unpredictable, and short-lasting growth in rankings.

Wholesomeness Level

Very Low (not wholesome at all if you ask those in charge of cleaning search engine result page spam)

Click here for Off-page SEO vs On-page SEO

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