Google AdSense RPM (Rate Per Mile) or Revenue per 1000 impressions represents the estimated earnings you’d accrue for every 1000 impressions you receive. RPM doesn’t represent how much you have actually earned; rather, it’s calculated by dividing your estimated earnings by the number of page views, impressions, or queries you received, then multiplying by 1000.
Formula to calculate Google AdSense RPM (Rate Per Mile)
RPM = (Estimated earnings / Number of page views) * 1000
If you earned an estimated $0.15 from 25 page views, then your page RPM would equal ($0.15 / 25) * 1000, or $6.00
If you earned an estimated $180 from 45,000 ad impressions, your ad RPM would equal ($180 / 45,000) * 1000, or $4.00
RPM is a commonly used number in advertising programs, and you may find it helpful for comparing revenue across different channels.
Tips to Improve Google AdSense RPM (Rate Per Mile)
- Improve Quality Of Content & Focus On Getting Targeted Traffic: Try to publish updated and innovative information with properly managed keyword & layout without any grammatical and spelling mistakes
- Always Focus On Improving Organic/Search Engine Traffic: The polished articles fetch more organic traffic. The RPM can be improved by using high paying keyword but relative ones that don’t disturb the quality of content. Concentrate on writing original, fresh and quality content to generate targeted traffic
- Choose Good CPC Paying Keyword: Selection of high CPC keywords is also more effective for the increase in Adsense Earnings. Try to add high paying keywords that are correlated to the content to be published. The higher a keyword pays; makes higher PPC rate & it marks the higher revenue.
- Work On Crawling Problems: Keep practice to check Google webmaster tool frequently. It’s one of the best Free Search console tool ever made for analyzing the crawling structure of any site
- Avoid Too Many Ads: Adsense display ads are graphical ads appeared in different ad formats. And Page views are most responsible for improving RPM. You should reduce the no. of ads or cut those ads which are not performing well exposed by Adsense Ad Review Center control panel. Furthermore, recommending to make use of custom channels. The Google ad impressions are the most important factor to consider while placing many ads on the site.
- Remove Low CPC Adsense Advertisements: It’s not that much easy to know how much does Google ad words cost. But via Adsense Ad Review Center you can check and remove low CPC paying advertisement companies and also allow high CPC ads but you must try to display related ads to your niche
- Monitor & Analyze Your Website Regularly: Increase Adsense Earnings with the help of Google analytics. All clicks and all impressions should be monitored. You must be there in attendance to prevent any invalid click activities.
- Test With Altering Target User Locations: You can target your audience from Google webmaster tool. Target US, Canada, Australia, UK these are one of the foremost locations as compared to Asian to generate high revenue and that will help you to improve your page RPM