This article is about all the explanation that leads from Google AdSense Message “Your site is not ready to show ads“. As Google found some policy violations on your site, which means that your site isn’t ready to show ads yet.
Low-value content
Low-value content means your content is not valuable in the eyes of Google and its viewers. Google always wants to provide quality content with real value to its users so, the content in your website must be qualitative.
In addition, your site is too new for adsense program.
Also, compelling people to subscribe, share or comment, looks promotional. So, adsense does not approve such a site.
Low value contents are articles on a site that does not make much meaning, or of no value to blog readers.
When you got this kind of message from Adsense; ‘Low quality content issues’ Adsense found that there isn’t sufficient, original and rich content that would be of value to users.
As a content writer or publisher, you must provide special and relevant content that gives users a reason to visit your blog.
Make amendments by fixing the violation before you apply in the future:
- Ensure that your google search console is in order.
- Also make sure your template is easy for navigation
- Add more fresh posts
- Arrange your articles using label or category
- Add images that are uniquely edited
- Have little traffics coming into your blog.
Your site doesn’t yet meet the criteria of use in the Google publisher network. For more information, review the following resources:
- Minimum content requirements
- Make sure that your site has unique high, quality content and a good user experience
- Webmaster quality guidelines for thin content
- Webmaster quality guidelines
When you monetize your content with Google ad code, you must adhere to the following policies. Failure to comply with these policies may result in Google blocking ads from appearing against your content or suspending or terminating your account.
These policies apply to any other policies governing your use of Google publisher products.
Google helps enable a free and open web by assisting publishers in monetizing their content and advertisers reach prospective customers with valuable, relevant products and services. Maintaining trust in the ads ecosystem requires setting limits on what we will monetize.
Google Publisher Policies are organized into the following categories:
Learn more about the commonly used policy terms and what they mean in the glossary.
Content policies
Illegal content
We do not allow content that:
- is illegal, promotes illegal activity, or infringes on the legal rights of others.
Learn more about illegal content
Intellectual property abuse
We do not allow content that:
- Infringes copyright. Our policy is to respond to notices of alleged infringement that comply with the Digital Millennium Copyright Act (DMCA). You can file a counter-notification via this form.
- Sells or promotes the sale of counterfeit products. Counterfeit goods contain a trademark or logo identical to or substantially indistinguishable from the trademark. They mimic the brand features of the product in an attempt to pass themselves off as a genuine product of the brand owner.
Learn more about intellectual property abuse
Dangerous or derogatory content
We do not allow content that:
- Incites hatred against, promotes discrimination of, or disparages an individual or group based on their race or ethnic origin, religion, disability, age, nationality, veteran status, sexual orientation, gender, gender identity, or other characteristics associated with systemic discrimination or marginalization.
- Examples: Promoting hate groups or hate group paraphernalia, encouraging others to believe that a person or group is inhuman, inferior, or worthy of being hated
- Harasses, intimidates, or bullies an individual or group of individuals.
- Examples: Singling out someone for abuse or harassment, suggesting a tragic event did not happen or that victims or their families are actors or complicit in a cover-up of the event
- Threatens or advocates for physical or mental harm to oneself or others.
- Examples: Content advocating suicide, anorexia, or other self-harm; threatening someone with real-life harm or calling for the attack of another person; promoting, glorifying, or condoning violence against others; content made by or in support of terrorist groups or transnational drug trafficking organizations, or content that promotes terrorist acts, including recruitment, or that celebrates attacks by global drug trafficking or terrorist organizations.
- Exploits others through extortion.
- Examples: Exploitative removals, revenge porn, blackmail
Learn more about dangerous and derogatory content
Animal cruelty
We do not allow content that:
- promotes cruelty or gratuitous violence towards animals.
- Examples: Promoting animal cruelty for entertainment purposes, such as cock or dog fighting,
- promotes the sale of products obtained from endangered or threatened species.
- Examples: Sale of tigers, shark fins, elephant ivory, tiger skins, rhino horn, dolphin oil
Learn more about animal cruelty
Misrepresentative content
Misleading representation
We do not allow content that:
- Misrepresents, misstates, or conceals information about the publisher, the content creator, the purpose of the content, or the content itself.
- Falsely implies having an affiliation with, or endorsement by, another individual, organization, product, or service.
- Examples: Impersonating Google products, misusing company logos
Learn more about misleading representation
Unreliable and harmful claims
We do not allow content that:
- Makes demonstrably false claims and could significantly undermine participation or trust in an electoral or democratic process.
- Examples: information about public voting procedures, political candidate eligibility based on age or birthplace, election results, or census participation that contradicts official government records
- Promotes harmful health claims or relates to a current, major health crisis and contradicts authoritative scientific consensus.
- Examples: Anti-vaccine advocacy, denial of the existence of medical conditions such as AIDS or Covid-19, gay conversion therapy
- Contradicts authoritative scientific consensus on climate change.
Learn more about unreliable and harmful claims
Deceptive practices
We do not allow:
- Enticing users to engage with content under false or unclear pretenses.
- attempting to steal personal information or trick users into sharing private information
- Example: Social engineering like phishing
- Promoting content, products, or services using false, dishonest, or deceptive claims.
- Examples: “Get Rich Quick” schemes
- Coordinating with other sites or accounts and concealing or misrepresenting your identity or further material details about yourself, where your content relates to politics, social issues, or matters of public concern.
- Directing content about politics, social issues, or matters of public concern to users in a country other than your own, if you misrepresent or conceal your country of origin or further material details about yourself.
Learn more about deceptive practices
Manipulated media
We do not allow content that:
- deceives users through manipulated media related to politics, social issues, or matters of public concern.
Learn more about manipulated media
Enabling dishonest behavior
We do not allow content that:
- Helps users to mislead others.
- Examples: Creating fake or false documents such as passports, diplomas, or accreditation; sale or distribution of term papers, paper-writing or exam-taking services; information or products for passing drug tests
- Promotes any form of hacking or cracking and/ or provides users with instructions, equipment, or software that tampers or offers unauthorized access to devices, software, servers, or websites.
- Examples: Pages or products that enable illegal access of cell phones and other communications or content delivery systems or devices; products or services that bypass copyright protection, including circumvention of digital rights management technologies; products that illegally descramble cable or satellite signals to get free services; pages that assist or enable users to download streaming videos if prohibited by the content provider
- Enables a user or promotes products and services that will allow users to track or monitor another person or their activities without their authorization.
- Examples: Spyware and technology used for intimate partner surveillance, including but not limited to spyware/malware that enables a user to monitor another person’s texts, phone calls, or browsing history; GPS trackers specifically marketed to spy or track someone without their consent; promotion of surveillance equipment (e.g., cameras, audio recorders, dash cams, nanny cams) marketed with the express purpose of spying
- This does not include (a) private investigation services or (b) products or services designed for parents to track or monitor their underage children.
Learn more about enabling dishonest behavior
Malicious or unwanted software
We do not allow content that:
- Contains malicious software or “malware” that may harm or gain unauthorized access to a computer, device, or network.
- Examples: Computer viruses, ransomware, worms, trojan horses, rootkits, keyloggers, dialers, spyware, rogue security software, and other malicious programs or apps
- Violates Google’s Unwanted Software policy.
- Examples: Failure to be transparent about the functionality that the software provides or the full implications of installing the software; failing to include Terms of Service or an End User License Agreement; bundling software or applications without the user’s knowledge; making system changes without the user’s consent; making it difficult for users to disable or uninstall the software; failing to properly use publicly available Google APIs when interacting with Google services or products
Learn more about malicious or unwanted software
Sexually explicit content
We do not allow content that:
- includes graphic sexual text, image, audio, video, or games.
- Examples: Sex acts such as genital, anal, and/or oral sex; masturbation; cartoon porn or hentai; graphic nudity
- contains non-consensual sexual themes, whether simulated or real.
- Examples: Rape, incest, bestiality, necrophilia, snuff, lolita or teen-themed pornography, underage dating
Learn more about sexually explicit content
Compensated sexual acts
We do not allow content that:
- Maybe interpreted as promoting a sexual act in exchange for compensation.
- Examples: Prostitution; companionship and escort services; intimate massage; cuddling sites; compensated dating or sexual arrangements where one participant is expected to provide money, gifts, financial support, mentorship, or other valuable benefits to another participant such as “Sugar” dating.
Learn more about compensated sexual acts
Mail order brides
We do not allow content that:
- facilitates marriage to a foreigner.
- Examples: Mail order brides, international marriage brokers, romance tours
Learn more about mail order brides
Adult themes in family content
We do not allow content that:
- Is made to appear appropriate for a family audience but contains adult themes, including sex, violence, or other depictions of children or popular children’s characters that are unsuitable for a general audience.
Learn more about adult themes in family content
Child sexual abuse and exploitation
We do not allow content that:
- Sexually exploits or abuses children or content that promotes children’s sexual exploitation or abuse. This includes all child sexual abuse materials.
- Endangers children. Including but not limited to:
- ‘Child grooming’ (for example, befriending a child online to facilitate, either online or offline, sexual contact and/or exchanging sexual imagery with that child);
- ‘Sextortion’ (for example, threatening or blackmailing a child by using real or alleged access to a child’s intimate images);
- Sexualization of a minor (for example, content that depicts, encourages, or promotes the sexual abuse or exploitation of children); and
- Trafficking of a child (for example, advertising or solicitation of a child for commercial sexual exploitation).
We will take appropriate action, including reporting to the National Center for Missing & Exploited Children and disabling accounts. If you believe a child is in danger of or has been subject to abuse, exploitation, or trafficking, contact the police immediately. If you have concerns a child is being endangered in connection with our products, you can report the behavior to Google.
Learn more about child sexual abuse and exploitation
Behavioral policies
Dishonest declarations
Information provided by publishers to enable their use of or interaction with Google advertising systems:
- must be materially accurate and complete, without misleading omissions; and
- Cannot be expressed deceptively or misleadingly.
- Examples: The personal information or payment details provided by a publisher are materially incomplete, obscured, or inaccurate. Information about a publisher’s website (e.g., in the ads.txt file) or app (e.g., in the app-ads.txt file) is incorrect. Ad requests that contain partial or false URLs or AppIDs.
Learn more about dishonest declarations
Ads interfering
Google-served ads interfering with content or user interactions
We do not allow Google-served ads that:
- overlay or are adjacent to navigational or other action items and may lead to unintended ad interactions,
- severely interfere with the consumption of content, including overlaying the content or pushing the content off the display,
- Are placed on a “dead end” screen where the user cannot exit the screen without clicking the ad.
Learn more about ads interfering
Inventory value
Google-served ads on screens without publisher-content
We do not allow Google-served ads on screens:
- without publisher-content or with low-value content,
- that are under construction,
- that is used for alerts, navigation, or other behavioral purposes
Learn more about Google-served ads on screens without publisher-content
Out of context ads
We do not allow Google-served ads:
- in apps or web pages that run in the background,
- that appear outside the display,
- when the user’s attention is expected to be elsewhere and not on the screen hosting the ad.
It must be apparent to the user with which publisher content the ad is associated.
Learn more about out of context ads
Google-served ads on screens with replicated content
We do not allow Google-served ads on screens:
- With embedded or copied content from others without additional commentary, curation, or adding value to that content.
You are also required to comply with Google’s Intellectual property abuse policy.
Learn more about Google-served ads on screens with replicated content
More ads or paid promotional material than publisher-content
We do not allow Google-served ads on screens:
- with more ads or other paid promotional material than publisher content.
Learn more about More ads or paid promotional material than publisher-content
Unsupported languages
We do not allow content that:
- is not primarily in one of the supported languages.
Learn more about unsupported languages
Privacy-related policies
Privacy disclosures
Publishers must:
- Have and abide by a privacy policy that discloses any data collection, sharing, and usage on any site, app, email publication, or other property due to your use of Google products. The privacy policy must disclose to users that third parties may be placing and reading cookies on your users’ browsers or using web beacons to collect information due to ad serving on your website.
- To comply with this disclosure obligation concerning Google’s use of data, you have the option to display a prominent link to How Google uses data when you use our partners’ sites or apps.
Learn more about privacy disclosures
Cookies on Google domains
Publishers must:
- not set a cookie on Google’s domains or modify, intercept or delete cookies set on Google’s domains.
Learn more about cookies on Google domains
Identifying users
Publishers must:
- not use device fingerprints or locally shared objects (e.g., Flash cookies, Browser Helper Objects, HTML5 local storage) other than HTTP cookies, or user-resettable mobile device identifiers designed for use in advertising
- Not pass any information to Google data that Google could use or recognize as personally identifiable information; or that permanently identifies a particular device (such as a mobile phone’s unique device identifier if such an identifier cannot be reset).
- Not use our services to identify users or facilitate the merging of personally identifiable information with information previously collected as non-personally identifiable without robust notice of and the user’s prior affirmative (i.e., opt-in) consent to that identification or merger. Irrespective of users’ consent, you must not attempt to disaggregate data that Google reports in aggregate.
- Please refer to Guidance for complying with the Identifying Users Policy for more information.
- Comply with the EU user consent policy.
Learn more about identifying users
Use of device and location data
If publishers collect, process, or disclose information that identifies or can be used to infer an end user’s precise geographic location, such as sourced from GPS, wifi, or cell tower data, then,
Publishers must:
- disclose to the user, via an interstitial or just-in-time notice, the purposes for which their data may be used (including ad personalization, analytics, and attribution, as applicable), including that the data may be shared with partners;
- obtain express (i.e., opt-in) consent from end-users before collecting, processing, or disclosing such information;
- send such information to Google in an encrypted state or via an encrypted channel; and
- Disclose such information collection, processing, or disclosure in all applicable privacy policies.
Learn more about the use of device and location data
Standard Contractual Clauses (SCCs)
Google relies on Standard Contractual Clauses (SCCs) to transfer online advertising and measurement of personal data out of Europe. For those services where Google acts as a processor, the Google Ads Data Processing Terms include, as necessary for the relevant data transfers, both the relevant SCCs issued by the European Commission (to help legitimize data transfers under the GDPR) and UK SCCs (to help legitimize data transfers under the GDPR as incorporated into UK law). Similarly, for those services where Google acts as a controller, the Google Ads Controller-Controller Data Protection Terms include, as necessary for the relevant data transfers, both the relevant European Commission-issued SCCs and UK SCCs.
If the partner processes personal data that originated in the European Economic Area, UK, or Switzerland and that is made available by Google in connection with the partner’s use of Google Ad Manager, then:
- partner must only use that personal data in a manner consistent with the consent provided by the data subject to whom it relates;
- partner must provide a level of protection for that personal data that is at least equivalent to that required under the SCCs; and
- Suppose the partner determines that it cannot comply with the above requirements. In that case, the partner must notify Google in writing and either cease processing the personal data or take reasonable and appropriate steps to remedy such non-compliance.
Learn more about Standard Contractual Clauses (SCCs)
Children’s Online Privacy Protection Act (COPPA)
If you implement any Google advertising service on a site or section of a site that is covered by the Children’s Online Privacy Protection Act (COPPA), you must:
- notify Google of those sites or sections of sites covered by COPPA using the Google Search Console, tag the ad request using the AdMob SDK, or tag your site, app, or ad request for child-directed treatment;
- not use interest-based advertising (including remarketing) to target:
- past or current activity by users known by you to be under the age of 13 years or
- Past or current activity on sites directed at users under 13 years.
Learn more about the Children’s Online Privacy Protection Act (COPPA)
Requirements and other standards
Webmaster Guidelines
You must not:
- place Google-served ads on screens that don’t follow the Webmaster Quality Guidelines.
Learn more about Webmaster Guidelines
Abusive experiences
You must not:
- place Google-served ads on screens that contain abusive experiences.
Learn more about abusive experiences
Better Ads Standards
You must not:
- Place Google-served ads on screens that do not conform to the Better Ads Standards. Please visit the Coalition for Better Ads website for more information about the types of disallowed ad experiences.
Learn more about Better Ads Standards
Authorized inventory
You must not:
- Place Google-served ads on a domain that uses ads.txt where you are not included as an authorized seller of the inventory in the ads.txt file.
For syndication partners, Parents must ensure Children promptly add an ads.txt file to Child domains with Parents as authorized sellers of Child Inventory.
Learn more about authorized inventory
Sanctions compliance
Google must comply with sanctions and export controls maintained by the United States Treasury Department’s Office of Foreign Assets Control (OFAC), the United States Commerce Department’s Bureau of Industry & Security, and other applicable sanctions. As a result, Google publisher products are not available to publishers in the following countries or territories:
- Crimea
- Cuba
- So-called Donetsk People’s Republic (DNR) and Luhansk People’s Republic (LNR)
- Iran
- North Korea
- Syria
Google publisher products also may not be used for or on behalf of a party located in the above listed sanctioned countries or regions.
In addition, Google publisher products are not eligible for any entities or individuals restricted under applicable trade sanctions and export compliance laws. Google publisher products do not qualify for entities or individuals owned or controlled by or acting for or on behalf of such restricted entities or individuals.
Publishers must also comply with applicable sanctions and export regulations, including OFAC sanctions, and agree not to cause Google to violate these regulations. You cannot use Google publisher products for or on behalf of restricted entities or individuals. You cannot use Google publisher products for or behalf of entities or individuals located in sanctioned countries or regions.