A domain name is your unique identity on the internet. It is the address of your cyberspace. Owning a domain gives you the same feeling that you get once you have in your hands the title deed for your newly purchased house. The sense of ownership is the most vital importance of domain name.
Getting a domain registered is like getting your own business card. A person makes a number of evaluations about you on reading your visitor’s card. Similarly, your domain name reveals so much about you and your website, on the first look, that it is nothing short of your own personal visitor’s card. Get a right domain name and get a good first impression.
If you are planning to create your presence felt on the internet, getting a domain name is perhaps the starting point. It opens the doorway to so many options on the internet which can only follow once you have a domain name registered under your name.
Let us read more about what other is the importance of domain:
1. A domain name builds up your credibility.
Having your own domain lends a professional touch to your business. Whenever a new visitor reaches your website, chances are she is going to look at your domain and make a first impression opinion about the site. Your domain gives her the impression of being a large well-established company.
A domain name adds credibility to your small business. Having your own domain makes your company look professional. If you publish your site through an ISP or a free Web hosting site, you’ll end up with an URL such as www.yourisp.com/-yourbusiness. This generic address does not inspire confidence in a customer like a www.yourcompany.com domain name does. And since many people don’t yet trust the Internet and e-commerce, you’ll want to do what you can to prove that your small business deserves their money. If you’re not willing to pay the money to register an appropriate domain name, why would consumers think you’d put any effort into creating valuable products or services?
2. A domain name gives you uniqueness.
Owning your own domain is like living in your own apartment and not in a rented one. You address is your own and not a shared one. Your URL will look like:
www.name-of-your-own-website.com
In contrast to this if you are sharing someone else’s website like using a free website to launch your own website your URL could look like this:
www.some-one-else-website.com/yourwebsite.com
This looks rather dubious and people generally avoid dealing with such websites.
3. Brand building with your own domain name.
If you have your brand name or your company name included in your domain name it helps to reinforce your brand value. It increases the awareness of your brand. Visitors don’t just come to know about your brand name but also do take care to remember it for future visits. Your brand name travels with them and gets transferred to other people whenever your visitors talk about it amongst their own friends.
A domain name builds your brand. More than anything else, a domain name can increase awareness of your brand. If your domain name matches your company name, it reinforces your brand, making it easier for customers to remember and return. It will also be easier to win business via word of mouth because customers will remember your name and pass it along to friends. To learn more about the value of branding, read What Is a Brand?
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4. Personalized and multiple e-mail addresses with your own domain name.
Another importance of domain is that with your registered domain you can create your own personal e-mail address that looks like [email protected] and which makes you an important person to deal with in your own company. You also have the flexibility to create multiple e-mails for your various departments and organizational functions. You can thus create professionally looking emails like [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], etc. With multiple emails you have your emails sorted out automatically that cuts the response back time. On the other hand, your visitors feel comfortable dealing with you because they know that they dealing directly with the company and not through a channel.
5. A domain name leads you portability on the internet.
When you have your website running under your own domain you have the portability to carry your website to any web host you like. But if you are sharing someone else’s domain then you can’t take the domain name along with your website. You will have to create a new domain and in the process, you will lose your visitors. You will have to start building your traffic once again. In contrast to it when you have your own domain name you can still retain your website with its original domain and can transfer your domain from one domain registrar to the other or from one web host to the other.
6. Search engines give importance to websites with their unique domain names.
The search engines recognize the importance of domain and give preference to websites that have their own unique domain names rather than those that are either subdomains or a part of an another domain, like when you get your website launched with a free web host. Some search engines give more importance to your home page over other pages and when you have your own home page running under your own domain it is liable to get a higher ranking. With a free web host, the home page of that website gets the limelight whereas your page can get found for only the content of your page. You own home page with a free domain website is, in fact, the home page of a sub domain whereas your web host’s home page is the actual homepage for that domain. Your own domain name thus helps you to get that free search engine traffic that is vital for your internet success.
7. A domain name says you’re forward-thinking.
Having your own domain indicates you’re part of the Digital Revolution, and it implies that you’re up-to-date on emerging technologies. Whether this is true or not, having your own domain might just put you ahead of your competitors.
8. A domain name adds mobility to your Internet presence.
Owning your own domain lets you take that name with you if you transfer Web hosts or switch to your own in-house server. If you don’t own your domain, you’ll have to take a new URL, which will destroy the branding that you built up with your first address.
9. The right domain name can attract walk-in business.
If you decide to register a domain that matches the concept of your business (instead of your exact business name), you might draw Web surfers in search of that topic. For instance, a hardware store that registered Hammers.com might get visitors looking for hammers on the Internet. Also, although search engine results are hard to predict, Hammers.com could show up more frequently in search results when someone searches for information about hammers.
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