On-Page SEO, it’s Techniques and Benefits

In this post, we discuss On Page SEO. Before starting first the definition of SEO. SEO (search engine optimization) is a method of changing the rank of a web page or a website in search engine results using keywords or phrases. Search Engines like Google, Yahoo, Bing, etc. It is an approach of techniques to increase the number of visitors to a website.

What is On page SEO?

On page SEO (also known as “on-site” SEO) is the act of optimizing different parts of your web site that affect your search engine rankings. It’s stuff that you have control over and can change on your own website. Here are the biggest factors included.

Techniques of On Page SEO

1. Title Tags

Put your targeted keywords in the title tag of each page on your site. There are many best practices that go into writing an effective title tag.

2. Headings (H1)

Headings are usually the largest words on the page, and for that reason, search engines give them a little more weight than your other page copy.  It is a good idea to work your target keywords into the headings of each web page, but make sure you accurately reflect your page content.

3. URL structure

Put keywords into your URLs if possible. However, do not go changing all of your current URLs just so they have keywords in them. You shouldn’t change old URLs unless you plan on redirecting your old ones to your new ones. Consult a professional before doing this.

4. Alt text for images

Any content management system should allow you to add something called “alt text” to all images on your website.  This text isn’t visible to the average visitor – alt text is in fact used by screen reader software to help blind internet users understand the content of your images. Search engines crawl images in a similar way, so inserting some relevant keywords while accurately describing the image will help search engines understand your page’s content.

5. Fast-loading pages, or page load speed

Google wants to help its users find what they’re looking for as quickly as possible to provide the best user experience. Therefore, optimizing your pages to load faster helps your site rank higher in the search results.

6. Page content

The content on your pages needs to useful to people. If they search for something to specific to find your page, they need to be able to find what they’re looking for.  It needs to be easy to read and provide value to the end user.  Google has various ways to measure if your content is useful.

7. Internal linking

Linking internally to other pages on your website is useful to visitors and it is also useful to search engines.  Here’s an internal link to another blog post on our site that talks more about internal linking. Very meta.

On-page SEO ensures that your site can be read by both potential customers and search engine robots. With good on-page SEO, search engines can easily index your web pages, understand what your site is about, and easily navigate the structure and content of your website, thus ranking your site accordingly.

Benefits of On Page

1: Local Results
2: Inexpensive & Powerful Marketing
3: Permanent Value
4: Timesaving
5: Good UX –> Better Conversion Rate
6: Improve CTR
7: More Organic Traffic Sources
8: Leverage Long Tail Keywords
9: Page Speed
10: Uniqueness

Click here for Types of SEO (White hat SEO and Black hat SEO)