Facebook Shops: Set up a shop on Facebook and Instagram

With Facebook Shops, you can display and sell products on Facebook and Instagram. People who visit your shop can browse your products, make purchases and get to know your brand. You’ll create your shop in Commerce Manager, a platform that you’ll use to manage your inventory and sales on Facebook and Instagram.

You can choose one of three checkout methods for people to purchase your products: On your business website, with Checkout on Facebook and Instagram (US only), or through messaging.

Before you begin

To set up a shop on Facebook and Instagram:

• If you don’t have a Facebook business Page or catalogue yet, you can create both when you set up your shop.
• If you already have a Page and catalogue that you want to use for your shop:
  • Make sure that you have manage Page permissions for the Page. If you manage your Page and catalogue in a Business Manager account, you’ll need to be an admin on the account.
• If you want to make your shop visible on Instagram, you’ll also need an Instagram business account. Your Business Manager must own the Instagram business account and the Page that it’s connected to.

Create your shop

To create your shop in Commerce Manager:

1. Go to the Create your shop page and click Next.
2. Choose one of the three checkout methods. Click Next.
3. Select the Facebook business Page that you want to sell from, or create a new Page if you don’t have one yet. If you also want to sell on Instagram, select your Instagram business account. Click Next.
4. Select your Business Manager account or create a new one. Click Next.
5. Select the catalogue that you want to use for your shop and click Next. You can’t switch this catalogue later.
   • Note: If you don’t already have a catalogue, you won’t see this step. We’ll create a catalogue for you automatically in Commerce Manager called “Items for (name and ID of your Page)”. You can add your items later when you’ve finished setting up your shop.
6. Look over your shop details, review and agree to the Seller Agreement and click Finish setup.

You’ve now created your shop. Next, you’ll want to:

• Manage your catalogue to add any products you want to sell.
• Create a collection, a group of products you want to feature in your shop.
• Customise the look and feel of your shop.
• Publish your shop. People can see your shop once we’ve reviewed and approved your collections.