Popups and popunders are small windows that are generated by a web page when it is opened or closed. They come in many different shapes and sizes, typically in a scaled-down browser window with only the Close, Minimize and Maximize commands.
The basic differences between popups and popunders
Popups as the name implies, “pop up” on top of the web page you are viewing. Popunders are less obtrusive than popups as they open behind the web page you are viewing.
How effective are popups and popunders?
Making money through popups and popunders is easy. A lot of visitors on the Internet don’t like these types of ads, though, so be prepared to take some flak if you do indeed decide to run them.
Generally, when webmasters run popup ads or popunder ads, it is because they cannot be approved for Adsense. For example, a site selling guns, or a site that gives free MP3 ringtones. When a user goes to download a ringtone you want a popup ad so you might make more CPC that way, because users on this kind of sites tend to click ads little.
On sites where you have a low CPC, like webmaster resource sites, any type of download site, mp3 site, etc. Popups and popunders persist on sites like these.
Basic tips of use popups and popunders effectively
1. Never use more than one popup or popunder on a web page.
2. If you use a popup or popunder on a web page, use cookie controls so that the visitor will only see it once per day.
3. Never use popup or popunder on every page of your website.
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