Ads.txt is an essential tool that ensures the security and transparency of ad inventory for publishers and advertisers alike. However, despite its importance, ads.txt can experience crawling issues that can impact revenue potential. In this discussion, we will explore the common reasons why ads.txt may not be crawled and provide troubleshooting solutions (Troubleshooting Ads.txt) to help publishers overcome these issues.
In this troubleshooting guide, we will explore all the potential reasons why your ads.txt file may not be getting crawled.
The purpose of ads.txt is to verify that your ad inventory is sold only by authorized sellers, such as AdSense, that you have identified.
For advertisers who use certain ads products to purchase ad space on publisher sites, ads.txt provides the ability to bid solely on inventory from sellers classified as authorized through the file.
It is crucial to create and publish an ads.txt file on all your sites to enable prospective advertisers to bid on your ad space and maintain your revenue potential.
Read also: Ways to Increase AdSense CPC With Simple Tweaks
Troubleshooting Ads.txt
Is it possible to access the ads.txt file by adding “/ads.txt” at the end of your website URL? For example, mydomain.com/ads.txt?
Compare the text code in your ads.txt file to the code in your AdSense account. Are there any mistakes or discrepancies?
Compare your txt code to the code in your AdSense account. Are there any mistakes ?
google.com, pub-{ your publisher code}, DIRECT, f08c47fec0942fa0Ensure that the publisher code in the ads.txt file is correct and free of errors or typos. Check that the code matches exactly what is displayed in your AdSense account. Verify that there are no unnecessary spacings or commas.
If you have checked the code and are confident there are no mistakes, ensure that you implemented the ads.txt file more than 72 hours ago.
Please note that it may take a few days or even up to a month for changes to be reflected and reviewed in AdSense if your site doesn’t generate many ad requests or has low traffic.
Make sure that your ads.txt file is formatted according to the IAB Tech Lab specifications to ensure it is properly verified. If you need further assistance, review the ads.txt specification, but please do not remove the ads.txt file if it is correctly implemented. Any changes to the file may affect the review time.
Conclusion
Ads.txt plays a crucial role in maintaining a safe and transparent advertising ecosystem. Publishers must ensure that their ads.txt file is correctly implemented, formatted according to IAB Tech Lab specifications and free from errors or typos. In this discussion, we have highlighted the most common reasons for ads.txt crawling issues and provided practical solutions to overcome them. By following these best practices, publishers can maximize their ad revenue potential and maintain a secure and transparent advertising ecosystem.