What is SEO? Basic SEO Terms and their Meanings

-

Affiliate Disclosure: Every purchase made through our affiliate links earns us a pro-rated commission without any additional cost to you. Here are more details about our affiliate disclosure.

SEO is search engine optimization. When you search something in Bing, Google or any other search engine, you see the result that matches the website or blog’s keywords. If you are interested in digital marketing then it is very important that you know about SEO and basic SEO Terms. There are many terms of SEO, if you don’t know about them, you will not understand it.

It is like if you don’t know English alphabets A to Z, you will not be able to make any word or sentence. Similarly, it is important to know about basic SEO terms. As a beginner, you should know some of the terms of SEO that I am telling this blog. Before going to Advanced, you should understand the basic SEO terms well. By the way, you will slowly remember all the terms, when you use them practically.

Basic SEO Terms and their Meanings

  1. Alt text (alternative text): It is a word or phrase that can be inserted as an attribute in an HTML (Hypertext Markup Language) document to tell Web site viewers the nature or contents of an image. The alt text appears in a blank box that would normally contain the image.
  2. Anchor Text: Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text is relevant to the page you’re linking to, rather than generic text.
  3. Backlink: Backlink is a link one website gets from another website. Backlinks make a huge impact on a website’s prominence in search engine results. This is why they are considered very useful for improving a website’s SEO ranking.
  4. Black Hat SEO: In search engine optimization (SEO) terminology, black hat SEO refers to the use of aggressive SEO strategies, techniques, and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines.
  5. Bot / Spider / Crawler / GoogleBot: Googlebot is Google’s web crawling bot (sometimes also called a “spider”). Crawling is the process by which Googlebot discovers new and updated pages to be added to the Google index. We use a huge set of computers to fetch (or “crawl”) billions of pages on the web.
  6. Keyword: SEO keywords are the keywords and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines “speaks the same language” as its potential visitor base with keywords for SEO that help connect searchers to your site.
  7. Meta Data: Meta tags are snippets of text that describe a page’s content; the meta tags don’t appear on the page itself, but only in the page’s code. We all know tags from blog culture, and meta tags are more or less the same thing, little content descriptors that help tell search engines what a web page is about.
  8. Meta Title: The meta title is a title you give your web page within the meta tags so that when a person sees a link to your page from the search engine it has a title to go with it. It is also visible at the top of the page tab in many web browsers and is saved as the title of a bookmark if a user saves it.
  9. Meta Description: The meta description is a ~160 character snippet, a tag in HTML, that summarizes a page’s content. Search engines show the meta description in search results mostly when the searched for phrase is contained in the description. Optimizing the meta description is a very important aspect of on-page SEO
  10. NoFollow: nofollow is a value that can be assigned to the rel attribute of an HTML an element to instruct some search engines that the hyperlink should not influence the ranking of the link’s target in the search engine’s index.
  11. On-Page SEO: On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.
  12. Off Page SEO: Off-page SEO refers to techniques that can be used to improve the position of a website in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that.
  13. Robot.txt File: The robots exclusion standard, also known as the robots exclusion protocol or simply robots.txt, is a standard used by websites to communicate with web crawlers and other web robots. The standard specifies how to inform the web robot about which areas of the website should not be processed or scanned.
  14. Pagerank (PR): PageRank (PR) is an algorithm used by Google Search to rank websites in their search engine results. PageRank was named after Larry Page, one of the founders of Google. PageRank is a way of measuring the importance of website pages.
  15. SEO: SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
  16. Sitemap: A site map (or sitemap) is a list of pages of a web site accessible to crawlers or users. It can be either a document in any form used as a planning tool for Web design or a Web page that lists the pages on a website, typically organized in hierarchical fashion.
  17. White Hat SEO: In search engine optimization (SEO) terminology, white hat SEO refers to the usage of optimization strategies, techniques, and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.

On-Page SEO vs Off-Page SEO: What’s the Difference?

In this post, we have discussed some basic SEO terms. If you still have any doubt or suggestions, feel free to write in comments.

Related Articles

Like our Article/ Blog? Can buy a Buttermilk for our team.. Click here

Pardeep Patelhttps://pardeeppatel.com/
Hi!, I am Pardeep Patel, an Indian passport holder, Traveler, Blogger, Story Writer. I completed my M-Tech (Computer Science) in 2016. I love to travel, eat different foods from various cuisines, experience different cultures, make new friends and meet other.

Share this article

-- Advertisement --

LEAVE A REPLY

Please enter your comment!
Please enter your name here

-- Advertisement --